Below, learn the best retargeting tactics you can use to re-engage users in your online store and encourage them to purchase your products.
Social media retargeting
Offer personalized ads on social media to those who have visited and browsed your online store. To do this, you'll need to define an estimate of the average time users spend on your site before appearing on their various social media channels.
Retargeting in your e-commerce
As we mentioned before, this tactic is very common, and while it doesn't show personalized ads, it's very effective at staying top of mind with consumers.
It is activated by cookies installed in the browsers of users who visit your online store. By accepting its use, they become part of the segment you will try to reach again with your products.
Retargeted customers are three times more likely to click on your ad than people who have never interacted with your website.
chinese overseas america database Without a doubt, both marketing strategies are very beneficial for increasing your online store's sales opportunities, improving organic traffic, and also improving your site's natural search engine ranking.