Search intent is the reason users enter a keyword into a search engine. We can identify at least three types of keyword intent:
Informational. This refers to when the user searches for information about a topic, product, or industry. Example: "how to make homemade face masks."
Navigation. This is when the user visits a specific website. Example: "Dove.com."
Commercial. Refers to the user's intention to purchase a product or lawyer database service. Example: "buy moisturizers."
According to HubSpot , 51% of consumers use Google to search for information about a purchase they plan to make online, and 49% say they use the internet to find specific products.
Google will always try to offer users the most relevant results tailored to their search intent. Therefore, it's very important to include the right keywords for each type of content: homepage, blog post, product description, etc.
Generate Relevant Content
In addition to creating content that matches search intent, your articles should effectively address your users' needs, concerns, or concerns.
Create practical, well-organized texts that let readers know if they'll find the information they need just by skimming them.
According to HubSpot, 73% of readers admit to skimming blog posts, and only 27% do so in detail. ( HubSpot )