When it comes to numbers in Mexico, according to HypeAuditor , micro-influencers with between 10,000 and 50,000 followers earn $2,061 per month; and influencers with between 50,000 and 500,000 followers earn around $3,517.
44% of micro-influencers with between 10,000 and 50,000 followers reported being paid up to $100 per post; and 45% said they received between $100 and $500 USD.
In Argentina
In Argentina, an average microinfluencer with 100,000 followers charges approximately ARS 10,000 for a marketing campaign.
This figure can be compared to an influencer with a large following (1 million) who is currently generating an income of 100,000 ARS per share. Despite having a more dispersed and less niche audience, they charge a much higher amount.
It's worth remembering that prices vary depending on bc data europe the type of content requested and the project's track record.
There's a growing acceptance of the idea that people should continue doing what they normally do, focusing on the areas they enjoy most, and getting paid for it.
In Colombia
For her part, Marie Mostad, co-founder of the influencer marketing startup Inzpire.me, commented that an influencer with 40,000 followers in Colombia can earn between $500 and $1,000 for a sponsored post.
In Other Countries
In European countries, micro-influencers report that they are not being paid well and that their jobs are bordering on precariousness.
According to a report by the la Caixa Foundation , which analyzed 34 micro-influencers on Instagram, it was concluded that they receive an average of €102 for each of their brand-sponsored posts, although only 58% of their content receives monetary compensation in return.
This is because they must create their own content to build loyalty and maintain a strong community, which is not paid for. They also state that they dedicate about three hours per post, totaling about 45 hours per month.