The quality of leads separates prospects

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Don’t leave this important part of the process to chance. Don’t respondithin days, but rather hours or minutes. For Your Background:hat Are the Different Levels of Lead Quality? from suspects .hat your business needs are prospects that have the potential to turn into long-lasting customer relationships. Suspects: People that have no interest in your solution: This group is just aaste of your time. Leads: Peopleith some level of interest in your solution.


If nurtured, they can turn into prospects and sales opportunities russia phone number example Prospects: People that have a genuine interest in your solution and are close become or are ready to complete a sale (MQL and SQL) Lead scoring scale Lead quality categories on a scale from 0-100, from 0: Spam to 100: Sales-ready prospect Low-quality enquiries or suspects are less relevant leads, spam is just purely irrelevant or potentially even a security risk or a bot attack to aebsite. The scale starts at 0ith spam leads, followed by the suspects.


Online leads can have a huge variety in the level of interest, here marked from 20-70. This section can be sub-divided into cold leads and leads. As described above, the right follow-up activity can easily turn a cold lead or and move a lead up the scale. There is no clear-cut differentiation between lead and prospect. However, prospects can be seen as qualified leads by either the marketing or sales team. MQL stands for Marketing-qualified lead; SQL for Sales-qualified lead.