To gain visibility, Google Travel's campaigns, through Google Ads, allow you to set bids based on the ads, for example, for hotels that appear in a search for hotels in the Riviera Maya.
Greater visibility is achieved with dynamic and vk database updated ads . Having a list of hotels, prices that match, and prices that are differentiated by itineraries and services offered are some possible strategies.
Likewise, visibility and access to contact channels are essential. In fact, Google Travel allows your customers to complete their purchase or reservation through your site using the "Website" button (similar to the one you find on Google Maps, for example).
If you want to confirm why to use Google Travel, we tell you: it is a guarantee of visibility and positioning based on the fact that Google is the most used search engine worldwide: 63% of the market share until mid-2021 and far ahead of other search engines ( Statista ).
Google Travel is part of the Google ecosystem, so you'll need a Gmail account. To access Google Travel services, follow these steps:
Create the account
Create a Google My Business account . If you're already registered on Google Maps, for example, you likely already have a My Business account.