Within companies, aligning sales and marketing teams is no easy task, but it is necessary to achieve objectives. The path to achieving integration can be paved by revenue data.
Obtaining data from third parties, and each type of data, represents an opportunity for collaborative work between the marketing and sales departments of companies.
A comprehensive strategic approach to revenue data can contribute to increased pipeline and profits.
This article aims to explore the types of revenue data, how moj database they can contribute to synergy between a company's sales and marketing teams, and the benefits of this aligned work.
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The marketing and sales teams must work together based on two basic premises:
The sales team can impact marketing: Sales can provide information to marketing about the characteristics of the company's ideal customers, allowing marketing to implement a more efficient strategy and increase potential customers.
Another very important contribution the sales team can make is providing information on the determining factors in closing a sale. With this information, the marketing department will deliver compelling messages that are relevant to the company's potential customers.
The Marketing team can impact sales: both teams should come together to identify potential customers and define qualification criteria for each stage of the sales funnel.