Number of visits to a web page: This example is also a perfect description of what a vanity metric is.
While it's true that the number of visits to your website can be a positive indicator of your website's authority on the web, it's important that those visitors take some desired action.
Therefore, it is recommended that you analyze the time visitors spend linkedin database on the site and the bounce rate , so you can achieve better organic positioning.
Email open rate: If you run email marketing campaigns for your business, the number of users who open a message is a vanity metric.
However, it defines the success of this action, since if the users who opened the email do not access the website or perform a specific action, the company will not obtain any benefit.
Now, if there's one very important thing to say about vanity metrics, it's that they play an important role in your business's recognition and can help you understand what content your followers are most interested in.
If you need support to take your business viral and expand its reach, at Genwords we are experts in creating content marketing strategies to find actionable metrics so you can achieve positive results.