At the end of the video ( post-roll ) the conversion is lowest: 3.05 percent. This is because viewers often drop off before the end.
Insert Turnstiles
When it comes to conversion, it is therefore not wise to use an email gate at the beginning or to ask for data at the end. If you do, then use a very strong bonus to let these viewers convert.
With video you increase the conversion of your other online marketing efforts. This can be done with numerous methods.
Use video on your landing page
It's a visual world : visitors prefer to watch than to read a long text. Fun fact : our brain processes video content 60,000 times faster than text. Placing video has an effect on the conversion of your landing pages. In most cases very positively.
Visitors are impatient and lazy and want to hospitality industry email list find the information they are looking for as quickly as possible. When used well, video also creates trust. The best location for placing a video is of course – as visible as possible – above the fold. It is important that the context around the video is read extra well. This is decisive for the playing of the video, but especially for the conversion. Provide catchy copywriting.
Testimonials
Video is able to create more trust. Especially when you use people, preferably experts. Also try to combine video with the ultimate form of trust: a testimonial. Ask a number of customers to tell how good your product is.
A/B testing
Still not completely satisfied? Test your video material. Make different versions. You can easily test different video material using A/B testing software such as Visual Website Optimizer or Optimizely. Which video ultimately delivers the highest conversion.