The power of personalization

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ntroduction
Picture this: The ad campaign your marketing team has been working on for the past week has been live for three weeks.

They were expecting a huge increase in sales. But not all expectations come true. And that's what happened with their campaign. Instead of an uptick, they saw a significant drop in conversions.

The team is in shock and wondering what went wrong.

For them, everything was perfect. But then you look around and realize that the content marketing copy didn't fit the target audience.

Based on this experiment, it's clear that marketing copy is the bread and butter of your advertising campaign. It needs to be perfect to drive conversions.

Just as your blog content influences people to read what you have to say, your ad copy persuades the reader to make the final purchasing decision.

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But that's the tricky part. Even if your marketing campaign gets a 10/10 rating from your team, if the copy doesn't resonate with your target audience, you've lost the marketing campaign you've worked so hard on.

In this article, we'll share three ways to boost your content marketing writing campaigns.

Let's dive in.

3 Ways to Improve Your Content Marketing Writing Campaigns
Gerald Zaltman, a professor at Harvard Business School, says that 95% of purchasing decisions are made subconsciously.

Therefore, it is necessary to study the brain of potential customers. to understand how they perceive a product. And to learn what their thought process is like before and during the purchase process.

Understanding these two aspects will allow you to create purposeful marketing texts that hit the mark.