To help you better understand how OKRs work in SaaS Marketing, we'll show you some practical examples of how to apply this methodology. Pay attention!
Imagine you're a project management software company and botim database you want to improve customer acquisition through your website. In your marketing plan, you've established specific objectives using OKRs. These are:
First objective: Increase user acquisition by 20% in the next quarter.
Key results:
Improve keyword rankings by 15%.
Increase conversion rate by 5%.
Second objective: increase customer retention by 15% in the next six months.
Key results:
Achieve 30% of customers joining the loyalty program.
Improve customer satisfaction by 10%.
Implement a customer service with an average response time of less than 24 hours.
Third objective: improve SEO optimization in search engines.
Key results:
Increase the number of backlinks to our website by 15% over the next 3 months.
Improve our website loading time by 25% over the next 2 months.
Increase our website's bounce rate by 10% over the next 3 months.