What should the images on the main page be like :

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It is better to use real photos of your workplace, employees or clients than photos from the Internet.

Focus on the target action

The main goal of a landing page is to singapore number phone get a conversion action from the visitor, and to do this, the user's attention needs to be focused on it. To emphasize a button or form, you can directly point to it with arrows. There are also less obvious techniques, for example, adding an image in which a person is looking at the button.

Highlight the CTA button

In marketing, CTA (Call To Action) is a call to action. On landing pages, this appeal is most often placed on buttons, since it is required to elicit user action. To do this, the button should stand out, and the call to action on it should attract a potential client. The user's attention can be caught by the shape of the button, its size and color. However, it is impossible to give universal advice - check different options and choose the most effective one.

How to highlight a CTA button

What text to add to the button? Try not to stop at the template "Place an order." In the text on the button and in the call to action, you can mention the value or benefit of the offer. For example, "Buy one of the best smartphones" is clearly better than just "Order", isn't it?

Add important information to the footer

At the bottom of the page, you can summarize all the information and remind the reader of key points so that he does not have to reread the text.

In the footer, you can provide useful links - social media accounts and other contacts. This will allow you to retain a potential client, but will not distract him from the button with the target action.

Add well-designed infographics

Infographics are a way to not only keep the user on the page, but also to clearly tell them about the benefit or value of the offer. Dynamic visualization makes an even greater impression.

Give the customer the opportunity to try the product

Give a potential client a free product - and they will most likely come back to you with money. In addition, it is quite difficult to decide on an expensive purchase, but a trial period or, for example, a free consultation - it costs nothing. As a result, the client will get acquainted with your product, and you will save their contacts and the opportunity to sell them a product/service.

Set the countdown

Add a timer with a countdown of the promotion or quantity of goods. The principle of scarcity encourages the client to buy, but it also needs to be used wisely - mention the benefit, for example.

Add a video message

A video of a company director addressing potential clients or a trainer talking about his course is a good way to establish contact with a user. In a couple of minutes, you can describe your activities, answer possible questions and motivate the viewer to take an action that is valuable for the business. And for some users, the video format is more convenient than text.