uccessful D2C companies have in common? Interview with a D2C support SaaS vendor

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This series will unravel the framework of growing D2C companies through conversations between Yato Muraoka, CPO and Director of Allied Architects Inc., which has supported over 200 D2C companies through its SaaS products, and D2C support companies in various fields such as e-commerce carts, logistics, and marketing.

Our second guest is Shingo Otsuka, a director at Starks Inc., job seekers database which supports D2C companies in the areas of logistics and CRM. How does Otsuka, who has supported more than 1,000 single-item repeat mail-order companies for over 10 years, view the recent trends in "D2C"? Also, what commonalities does he see among the companies that are growing in this field?

We will explore the essence of what makes D2C brands different, not just a passing trend, but one that is loved by consumers for a long time and continues to be purchased repeatedly by them.

TOPICS
What have been the changes in "D2C" in recent years?
Common trait of successful D2C companies: Is the investment "really necessary for customers?"
Common traits of successful D2C companies ②: Is customer communication "user-first?"
Starks envisions the future of D2C
What have been the changes in "D2C" in recent years?
Allied Architects Muraoka: First, could you please give us an overview of Starks' business?

Starks Otsuka: Starks has been supporting single-item repeat mail order companies and D2C companies since its founding in 2012. We have supported more than 1,000 single-item repeat mail order companies, including cosmetics, food, and health foods .

What sets us apart is that we do not focus on helping to acquire new customers through mail order sales, but rather specialize in providing support in the areas of fulfillment and CRM after customers have placed an order.