So Gmail decided it was time to improve itself. We've all been there – sifting through an inbox full of emails you don't remember signing up for, or messages that seem a little odd in some way (hello phishing attempts). And here's a fun fact: Google's AI defenses currently prevent more than , of these unwanted guests from crashing your email party. Gmail aims to make these possibilities even better by reducing unauthenticated messages – it has already reduced them by a large percentage.
This means fewer fake sales alerts and fraudulent 'you thailand whatsapp number data won' emails trying to convince you to click on something malicious. Navigating the New Bulk Sender Guidelines If you're sending bulk emails, get ready for some homework because things are about to change in a big way. Gone are the days when anyone could send out thousands of emails without much thought beyond content and click-through rates. Google demands that everyone play the detective role as well as the marketing role to prevent the dangers developing on the internet; It considers not only what works, but also what protects subscribers from harm(Amazon Web Services Blog).
Think of it as leveling up your email armor before going into battle against spambots. Email Threats and Gmail's AI Defenses Evolution of Email Threats and Gmail's AI Defenses Email threat actors have evolved like pesky weeds that grow resistant sprays – their strategies are constantly adapting in response to our defense mechanisms(Yahoo Postmaster Blog). In response, companies like Google have had no choice but to sharpen their digital swords even further using artificial intelligence (AI).
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