Custom audiences on Facebook

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The average customer doesn't buy right away. After learning about your product, they need additional information before making a final decision.
It has been a long-standing tradition among marketers and salespeople that people need to hear a marketing message at least seven times before they decide to buy a product or service. In today's world, when we are all bombarded with advertising from all media, this number can be 2-3 times higher.

While the internet, and especially social media, is morocco phone number data probably the biggest contributor to this advertising overload, it has also given us tools to target advertising to a specific, narrowly focused audience, increasing the likelihood of conversion.

Now you can narrow your targeting to a specific audience of likely buyers , instead of running expensive display ads that only reach a tiny percentage of those you reach. This is one of the reasons why retargeting is so effective and popular today. Retargeting is also one of the main reasons why Facebook was able to generate almost $40 billion in ad revenue in 2017.

The reason retargeting works so well is because of a sophisticated tool called “Custom Audiences.” This tool allows you to effectively target potential customers and segment them into different smaller, more specific groups. For each of them, you can then create separate ad groups, calls to action, and landing pages that will ensure high click-through rates and high conversion rates .