After carrying out a SWOT analysis, you will see what points you need to improve in your company.

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In the setup/plan stage, you are identifying the target audience. How do you do this? Take a look at what you want to accomplish.

What are you doing that works? What needs to be tweaked? How do you measure your current success? Taking a good hard look at where you are now can help you identify where you need to take your plan.

2. Implementation/Traction
In the second stage, you have developed the plan, and now it is time to put it to work. In this stage, you are focusing on the relationships with your customers.

Build engagement, gain followers, and set your brand up for success by collecting data and studying the results of your current digital marketing.

3. Conversion/Expansion
Stage 3 is a time to evaluate your digital marketing by looking at measurable results. Look to see how you can improve and what you need to let go of.

By taking the time to interpret data, you can waste less time and money on marketing that is not performing.

4. Interpretation of Client Desire/Adaptation
At this point, you should be reaping the benefits of your digital marketing plan. If not, it is time to step outside your comfort zone and try something new.

There are constantly new digital marketing tactics and strategies. If your plan isn’t working, pivot.

5. Reap Rewards/Adapt/Repeat
The fifth stage is really a misnomer. The goal of any digital marketing plan is to constantly adapt to your audience and the world around you. Being stagnant won’t get you anywhere in the digital marketing world!

How to develop a Digital Marketing plan in 5 steps?
In order to develop a Digital Marketing plan, you must understand two things. First, if you want your project to work, you must count on appropriate technologies and professionals capable of operating them.

Then, it is worth remembering that there is no magic formula for developing your plan. Each company has its unique selling points and you must consider them during the strategic process.

Therefore, everything starts with an in-depth analysis of your business. How to do this? Check out the first of the 5 topics below.

1. Carry out a SWOT analysis
SWOT analysis is an analytical tool focused on strategic planning. Its objective is to map all factors that can influence the business, from the external — such as political and economic variations — to internal — such as employee productivity.

With such information, it is possible to generate a complete diagnosis of the company’s situation, pointing out opportunities and threats. Counting on this kind of knowledge is essential for you to develop a perfect Digital Marketing plan.

The analysis is composed of four elements, whose initials form the word SWOT: strengths, weaknesses, opportunities, and threats. The idea is to analyze each one of them and prepare to explore the situation in the best possible way.

2. Establish your goals


This way, you can create an order of priority and establish the most switzerland cell phone number list urgent objectives. What about an example?

Let’s imagine that the internal analysis result has indicated that your brand is excellent in attracting leads but weak in converting them.

Immediately, increasing the conversion rate should become one of your major goals. Something similar can occur in external analysis, which looks for threats and opportunities.

You may identify the chance to connect with your audience in a social network that your brand does not yet explore. If so, you should direct your efforts to expand your digital presence and implement an efficient strategy on that platform.

In addition to setting goals, it is vital to establish the Key Performance Indicators that will be used to measure the strategy’s progress. They will be essential decision-making factors in the future.