Because the creative of Meta Ads stands out, it is easy to neglect the text. The most common mistake with text is creating ad copy without clarifying the target audience. For example, the expression "a popular product chosen by everyone" makes it unclear who you are speaking to.
Failures Examples of improvements
Popular products chosen by everyone A beauty serum popular among women in their 20s
It is a high quality product Pore care effects recognized by uk mobile database beauty experts
Lack of use of numbers and data
Ad text that does not provide concrete figures or data lacks credibility and persuasiveness.It is more effective to use a more specific expression such as "10,000 sales per month" rather than "Choosing by many customers."
Common mistakes in texts and how to fix them
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