Customer prospecting: generate more leads with the asterisk funnel!

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In the article about “ Sales trends: advanced tips to stand out in 2023 ” I gave a spoiler about the asterisk funnel and now, with the year coming to an end, I came to show you how this strategy can boost your customer prospecting!

And, of course, with practical results!

To give you an idea, according to research by Harvard Business Review, 73% of buyers use more than one channel during their purchasing journey.

In this sense, investing in customer service across multiple channels, which is the main premise of the asterisk funnel, offers more chances of finding more qualified leads and capturing them in countless ways!

Furthermore, your business is not dependent on one or two channels of entry for potential consumers.

So, pay attention: your company has the capacity to sell much more and Hackeando Processos knows how to help you with that!

Stay here with me and understand absolutely everything about the asterisk funnel!


The complete solution for customer prospecting

What is the asterisk funnel?


In short, the asterisk funnel is the planning of the commercial strategy focused on multiple customer acquisition channels.

This means that by investing in different entry points, they will bring in different types of leads, with different mindsets, pain points and business operations.

And, of course, we know very well that prospecting for Spain telegram data customers generates a large cost for companies, especially in our sector, B2B!

In fact, this difficulty will increase more and more, as more businesses emerge and it becomes more difficult to stand out and differentiate yourself in the sales market!

Therefore, having a process that seeks different acquisition costs – some with more investment and others less – in addition to different conversions, will take your lead capture to new heights!



How customer prospecting works within the asterisk funnel


We currently invest in several areas, such as: paid and organic traffic from Marketing; outbound prospecting ; partnerships; ABS; Account Planning and sponsored events.

Note that we have seven entry points among those listed. And that’s how this customer prospecting strategy works!

Basically, it means expanding into other opportunities, generating new qualified contacts.

Because of this, we stopped using the term Y-shaped sales funnel and started calling it the Asterisk Funnel, since, just like the asterisk symbol “ * ” , it is a funnel that has several entry points!

In this sense, when we add all the countless ways we can capture our customers in addition to active prospecting and Marketing, our funnel arrived at this scheme:

We currently invest in several areas, such as: paid and organic traffic from Marketing; outbound prospecting; channels and partnerships; customer referral program; Account Planning and sponsored events.

Notice that we have seven entry points among those listed. And that's how the funnel works!

Basically, it means expanding into other opportunities , generating new qualified contacts.

However, until recently, here at Hackeando Processos, for example, the Y-shaped sales funnel predominated. But, it alone is not enough to generate many opportunities!