The upper, initial part of the journey – getting to know the product

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At this stage, you should target new users who haven't interacted with or heard of your brand before. These users aren't typically searching for your product specifically, so Display advertising is ideal for this stage , allowing you to reach these new potential customers . This way, you can get them thinking about your product and the possibilities it offers customers to solve problems they may not even be aware of yet.

Of course, you can't expect these users to jamaica phone number data convert immediately, so to measure success in these types of campaigns, you'll need to rely on metrics that measure brand awareness , such as impressions, time spent on page, or bounce rate.

Not only will this help you get a better idea of ​​how to reach users, but it will also help you figure out how long your average sales cycle actually is. In this article, you’ll learn what the entire marketing funnel looks like from a Google Ads PPC perspective , including the content you’ll need at each level, and the types of users we want to reach at each level of the marketing funnel.

It's pointless to try to direct this type of customer to a sales page. Instead, they'll appreciate content like how-tos, reviews, product comparisons, blog posts, and the like.

At the top of the marketing funnel, you'll use Display Network ads to target informative content—blog posts, how-tos, and so on. You can measure campaign performance using metrics like time on page, bounce rate, and number of impressions.