Sales Mailing: How to extract results from old databases?

[muskanislam25]

Building a sales mailing list is a big challenge for any business and it is very important to maintain contact with old customers, as they are the ones who know your brand and quality and have already established a level of relationship.

Effectively locating the decision-making customer is extremely difficult. It is very common to find a large sales mailing list, but you cannot extract positive results from it, either because the contact is blocked by the secretary, because the data is out of date or even because of a typing error when registering the customer.

Studies conducted by Think Data , a leading information bureau in the Brazilian market, indicate that approximately 25% of the telephone numbers in a database become outdated every year – that is, every 4 years, without the necessary updates, it is possible that no contact will be found in a sales mailing list ! Furthermore, approximately 35% of registration data such as addresses and telephone numbers contain typing errors, which makes it difficult and even impossible to extract positive results from a sales mailing list.

In addition to all the challenges for the realization of new business, the existence of a sales mailing list can be considered even more valuable considering the proximity of the entry into force of the Lebanon telegram data General Law for the Protection of Personal Data – LGPD – since, assuming the legal acquisition of the data contained in the sales mailing list , its update is a pure and simple legitimate interest of the company to promote its activities (provided for in item I of article 10 of the LGPD).

Given this great difficulty, the solution for enriching the registry with certification of telephone numbers and addresses for sales mailings is offered by Think Data – and this update is developed in a completely personalized way (according to the characteristics of each mailing), and may be for an individual or legal entity, leaving the salesperson/consultant to concentrate their efforts on reversing new business.

The registration enrichment of the sales mailing list can be done via browser , via API with direct integration with the company's system or in batches (via file exchange). The information to be updated is very diverse, such as telephone numbers, addresses and e-mails and even the online registration status with the Federal Revenue Service – making it possible to identify whether the legal entity is active or inactive.

Furthermore, through the solutions offered by Think Data , it is possible to identify a company's decision-makers and their respective partners, thus avoiding the barrier of receptionists and secretaries. Another interesting solution for extracting positive results from sales mailings is the location of online customers via WhatsApp, which makes it possible to identify mobile phones that have this application installed, making location even more assertive.

In other words, carrying out registration enrichment in the sales mailing list can help to obtain positive results, as it provides agility in obtaining information and certification – leaving the sales team responsible for building relationships and converting new business.