Text content is what search engines index and use to rank your site in search results . However, it’s also useful to include other types of content in your strategy. For example, videos can be a great way to showcase your expertise and properties you’ve successfully sold or bought in the past. Infographics are a great way to grab a visitor’s attention and convey information in a concentrated form . Don’t forget to share each article you post on your blog on social media.
Content planning
To make your content marketing work at its best, you need to hong kong phone number data plan everything thoroughly . Create a publishing schedule so you know what to publish and when. Then it will be easy to figure out what to write when the time comes. Remember that search engines love fresh, up-to-date content . Therefore, you should publish new content on your blog at least twice a month, ideally at least once a week. However, the frequency of publication should not be at the expense of quality. Use all the tips and information mentioned above and create quality content that your target audience is looking for.
It’s important to remember that not every person in your audience is the same. In the real estate business, you will have potential clients with different needs. Some want to sell their home, while others want to buy. Someone looking for a starter home requires a different approach and is looking for different information than someone looking to buy an investment property. Therefore, you should have content on your blog that will help potential clients in different audience segments.
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