By tracking the implementation of KPIs

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You can promptly respond to all changes in the project and coordinate further actions to develop the strategy. What is the meaning of KPI? KPI stands for Key Performance Indicator. It helps you understand how successfully your business is working and what return it gets from promotion. There are situations when the return is almost zero, but overall the dynamics are positive. Don't get hung up on payback - it's a matter of time.

If you don't track the metric, you can miss this malta cell phone number list moment and simply stop joining the business, which in the future could bring high income from website traffic . To properly track metrics on a website, various website analysis tools are used , among which is one of the most powerful - Google Analytics . At first glance, this tool may seem complicated, and the variety of different reports can simply scare users, but this does not mean that they can not be tracked.

In order to understand whether your site is developing in the right direction, it is enough to view several key metrics. Channels and sources of transitions Google Analytics has "sources and channels". Channel - generalizes the understanding of where the user flow came from, and the source gives a more accurate description, details. For example, the channel will be Organic, which attracts users from different search engines, but if we analyze Google, then Google will be the source. Channels and Referral Sources in Google Analytics There is no need to focus on the differences, because in essence they are the same thing.