off page seo - blogger
Influencers work almost exclusively on social media, however there is another category that can provide quality and highly targeted links , which can increase brand awareness: bloggers .
They can be included in an off-page SEO strategy with the so-called blogging outreach technique .
What does it consist of?
Bloggers, who can be one or more, take care of writing blog posts on their sites , within which they insert do-follow links to the brand's official site.
In this way, having more targeted malta cell phone number list blogs linking to your brand will increase its value in the eyes of search engines.
These are also brand mentions .
There are several software programs available to check pages with links to your site.
Very intuitively, one of these is called Mention .
During this activity, while you contact bloggers to receive links to your channels, remember to specify that you need do-follow links , otherwise your off-page SEO strategy would be in vain.
Speaking of blogs, there is another strategy that is often used.
That of guest posts .
This is a blog post exchange .
You can give an authoritative blogger the opportunity to write on your site and, vice versa, he can authorize you to write a blog post on his to explain your product or service.
The links inserted within these posts have a lot of value for search engines.