Perfect statistics Advertising networks provide

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Advertisers with false data about advertising placement locations to hide real sources or do not place advertising at all, but only pretend to work hard. Tracking false data is quite simple, as a rule, fraudsters make approximately the same percentage of clicks and downloads from all resources and applications. False transparency When using this method, advertising networks present the missing resource as one of the sources of clicks. In addition, in these statistics there is a phenomenon where the number of available clicks can significantly exceed the number of users per day as a whole.

Stacked Ads This type of fraud is like a Russian lebanon cell phone number list doll. Several ads can be sealed in one advertising banner, and when you click on it, several pages open at once. What is the responsibility of the advertising network? It's a double-edged sword, and to understand who is to blame, it is necessary to consider both sides. Advertising networks are paid not just for clicks, but for downloads. Due to high advertiser requirements and inflated indicators, advertising companies had to turn a deaf ear and not notice some fraudulent actions by affiliates in order to meet the stated requirements.

In addition, it is difficult to prove that the advertising networks knew about the fraudulent actions being carried out, because, hypothetically, they could have been unaware of them. Perhaps the reports provided looked suspicious, but how many transactions carried out by affiliates could have remained outside the reports is unknown. Is the advertising network guilty of fraud? Here the answer is probably clear - no. But for negligent attitude to the performance of their duties, they can be held accountable. What will happen next? Uber is demanding that the court hold accountable all those responsible for the damage done to the company's image and budget.