Social Media Marketing on Instagram is done through Stories

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Over the summer of 2019, Instagram ran a massive campaign against profiles that were responsible for buying likes and followers, as well as those that used bots to unnaturally grow their profiles.

This maneuver led to luxembourg cell phone number list decisive changes in the algorithm and in some of the basic dynamics of the social media, such as the elimination of the like count under posts.

This means that users will not know how many likes you have received on your posts, only you can continue to be aware of them.

So, even more so, you should not focus on the number of likes but rather on the quality of your content.

Your social media marketing strategy on Instagram must focus on the creation and use of Stories, in which the platform is investing heavily.

Instagram Stories are 15-second vertical videos that any profile can create and that disappear after 24 hours.

What are they for?

This tool allows users to post additional content, even of mediocre quality, without affecting the quality of the main feed.

How can you exploit them?

Users feel very engaged with Stories because they can follow the brand's backstage or live events .

Making a story on Instagram is very easy because you just open the app, click on your profile avatar, open the camera and choose the type of video you want to shoot, setting the front or rear camera.