Example 1 The entrepreneur has an online store

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That specializes in women's clothing. Vasily is wondering whether he should optimize the site , since the main version is in Russian, and the resource itself has been successfully developing for several years. The question arises as to what Vasily will gain from the costs of SEO optimization of the site and whether they will pay off in the future. Search phrases with the word buy The report shows that Google queries in Ukrainian make up about a third of the total.

In addition, it is necessary to consider which areas kuwait cell phone number list will be leading for specific queries. Thus, it is possible to actively engage in attracting traffic from such areas. But besides this, Vasily should consider the variability of requests, because he is not selling one dress, but many. To obtain data, we use the Serpstat service and obtain the following indicators. Keywords with the phrase buy dress in Serpstat The total number of key queries is over 16,000, 140 queries have a frequency of over 100.

For comparison, you can take the query "buy a dress". It has indicators of 50 thousand queries, 550 have a frequency of over 100. However, the dynamics of the popularity of queries increases at approximately the same level. Dynamics of popularity of the query buy dress Using these reports, you can predict the growth of queries in the future, but you must also take into account competitors in the niche. Example 2 Here we will have Maria, an English tutor.