Video storytelling: the importance of videos in business strategy

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volvo storytelling video
In recent years, Internet users have become increasingly accustomed to the video format, so much so that 92% of Italians use their devices to watch videos.

But the most searched videos are not only the funny or entertaining ones.

According to data provided by latvia cell phone number list Hubspot , consumers are interested in videos from the brands they follow and, over 50% of them, would like more video content of this type.

From a marketing perspective, video is becoming an increasingly interesting tool, capable of increasing the ROI of a campaign (return on advertising investment) and generating an increasing number of qualified leads.

The most popular platform among users is Youtube . However, social media in general are the channels from which users draw to search for videos.

Videos also influence shoppers' purchasing decisions : 8 out of 10 people make their purchases after watching a video of the product/service.

After reading these statistics, you can well understand that you cannot have a communication strategy that does not include the use of the video format.

Video storytelling is one of the most effective forms of storytelling because it leverages emotion through the use of words, sounds and images.

What exactly is meant by video storytelling?

Video storytelling is a marketing technique that tells a story using video format.

This is a particularly engaging format that combines storytelling with video , at a time when visual formats are enjoying enormous success.

Unlike spoken or written stories, in this case the tale is constructed from a succession of images .

Also there is no need to go into detail or explain each step in detail.

Through video, the story has a better chance of being perceived and understood.