The importance of success stories in your company's marketing

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A success story is the biggest differentiator your company can have over its competitors: real proof that the service provided is efficient and concrete, your client's success story .

A perfect success story is the combination of: study, strategy and implementation. Grupo Pão de Açúcar is the largest food retail group in South America, and has a turnover of over 53 billion.

All this after overcoming two obstacles: Increasing the productivity of advertising offers and standardizing their posters.

The company Pricefy presented the ideal strategy, combining its system or that of Grupo Pão de Açúcar for the use of predefined templates , which resulted in: A 25x increase in the postering process, 200 thousand posters produced without errors on Black Friday, cost reduction throughout the process of communicating offers/prices and amplification of the standardized visual identity in all social media communications.

Success story: Rakumart
Another example of this is Rakumart , a Chinese B2B e-commerce kuwait telegram data that has Brazilian wholesale entrepreneurs as its target audience, and aimed to increase website hits , and then convert them into customers with CNPJ.

After analyzing the scenario, an exclusive strategy was developed by the GAYA agency , Lead Generation , which brought an exponential increase in accesses to the website, combined with more than 24 thousand registrations, which generated R$5,115,000.00 in revenue.

There are several success stories with Lead Generation by GAYA :

– 440% growth in revenue.
– 140% increase in daily budgets.
– + 1000 customers in 45 days.
– 31% increase in conversion rate .
– 50% increase in revenue.
Want to know more about Lead Generation ? Talk to our team.

Nature
A leader in the national market and with over 40 years in the market, Natura had to make a major change in the way it sold its products.

After a period of recession, a new sales strategy was developed that was based on employees who could work from anywhere and at any time , in addition to making the product reach the customer, and not the other way around as was the case.

This is how it reached more than 2 million resellers , who have access to tools such as websites and applications that make it easier to resell products.

Nubank
A pioneering startup when it comes to financial services with an annual fee-free credit card, Nubank became the solution for customers who suffered from the annual fee of cards offered by banks and became the first successful case of this type of service.

She developed a strategy that would be a reference and that would create spaces for new financial services companies: An entirely virtual card , accompanied by a totally intuitive and simplified application , in addition to its best advantage, which is the exemption from annual fees .

All of this combined with the focus and dedication to customer service , made the company reach the mark of 70 million customers.

Dove
A success story with a different approach, the Dove brand saw a 700% growth in global sales in 2004 with a campaign that did not aim to increase revenue, but to create a connection and relationship with women.

The campaign was produced to break the beauty standard and show real women, making them get involved and identify with the story.

SumUp Brazil
In order to increase the number of online sales at the lowest possible cost , SumUp thought about boosting its reach through Facebook ads.

The strategy did not require interrupting its campaign to change several positions individually, as Facebook would do this on its own with its automatic positioning using the search algorithm.

With the automation process active, sales increased by 34% in just 7 days of the campaign, in addition to a 10% reduction in costs for each new customer.