The Body of the Pyramid: Conversion and Engagement. How to analyze the main indicators?

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Moving up the pyramid, we find crucial indicators that measure not only reach, but the effectiveness of that reach in terms of engagement and conversion.

CPC (Cost Per Click)
CPC measures the cost of each click on your ads, an essential metric for evaluating the financial efficiency of paid campaigns.

CPL (Cost per Lead)
This indicator reveals the cost associated with acquiring a new lead, allowing companies to evaluate the efficiency of their acquisition strategies.

How to lower CPL? (Cost per Lead)
To lower the CPL in your acquisition campaigns, it is important to lower the CPC and increase the conversion rate of your registration.

To improve CPC, look for ads that attract more attention vietnam telegram data increase CTR or test cheaper audiences to appear that charge a lower CPM.

Finally, we highlight the importance of CRO , that is, analysis of the conversion rate of your registration: Reduce the amount of information required to increase the volume of registrations made.

What metrics to evaluate with CPL?
In addition to constantly evaluating the CPL, it is worth analyzing all the other stages of the sales funnel to identify whether the sales team is responding and following up correctly so that the sales process can occur.

CPS (Cost Per Session)
Cost per Session (CPS) is the average cost of each visit to your website . It is calculated by dividing the total cost of the campaign by the total number of sessions generated. We typically analyze CPS in the Google Analytics dashboard .
The Top of the Online Indicator Pyramid: Return on Investment
At the top of our pyramid are return indicators, which assess the overall efficiency and financial success of your digital strategies.

CAC (Customer Acquisition Cost). The online cost indicator!
CAC is the total cost of acquiring a new customer, including all marketing and sales expenses. Therefore, this indicator is essential to understand the value that each customer brings to your company.

LTV (Lifetime Value). The online indicator of return!
Lifetime Value represents the total value a customer brings to your company over the entire period of the relationship. This indicator helps determine how much it is worth investing in acquiring new customers.

ROAS (Return on Ad Spend). Profitability indicator.
ROAS measures the return generated for each unit of currency invested in advertising, offering a clear view of the effectiveness of your paid campaigns.

ROI (Return on Investment)
ROI is the ultimate calculation that measures the overall financial return of your marketing initiatives by comparing the profit generated to the investment made. It is the ultimate metric for evaluating the success of your digital strategies.