We try not only to attract demand, but also to create it by increasing brand awareness. By increasing popularity, we solve the issue of increasing turnover, leads and deals;
multiple interactions between the user and the brand. Previously, 1–2 interactions with the brand were enough for a person to make a purchase decision. Today, this is not enough. It is necessary to create a series of interactions, frequent impressions and, accordingly, deeper penetration into the audience’s consciousness;
Combining media goals and performance. Media goals are needed sri lanka cell phone number list to build long-term interactions, and performance marketing is needed to create instant conversion. Combining these approaches helps to spend the budget as efficiently as possible and increase audience loyalty.
Metrics and efficiency
Brandformance results are fully measurable. This approach helps not only improve campaign results, but also track every ruble invested in advertising. We can not only measure clicks and impressions, but also influence such metrics as Visit Lift and Sales Lift, Brand Lift, Search Lift.
Who is brandformance suitable for?
Marketing strategy will suit:
manufacturers of various goods, such as children's goods, everyday goods, automobiles, furniture;
local brands and new organizations – to quickly enter the market and create recognition;
large brands wishing to expand their audience and strengthen their market position.
Successful cases of brandformance implementation
Let us give real examples demonstrating the effectiveness of brandformance: