Email marketing is actively used to promote products, services and interact with customers. Its popularity is due to the fact that it does not require large expenses. It is enough to adhere to certain rules.
What is email marketing
This is the sending of emails to real and potential customers to increase conversion, promote a specific brand and increase its popularity. World-scale companies and start-ups include email marketing in their promotion strategy. Moreover,approximately 80%Marketers send personalized emails to recipients.
Benefits of Sending Emails
promotes the brand as a whole, its products or services;
increases company recognition;
increases the flow of visitors to the site;
turns potential clients into real ones;
increases conversion through personalized offers;
helps to achieve customer loyalty;
turns one-time customers into regular customers;
automates marketing strategy;
provides analytical data.
Email marketing allows businesses to interact directly with their guatemala cell phone number list audience, making it superior to other forms of communication.
The benefits of email marketing are as follows:
it is easier for a user to see an email than a post on a social network, since the latter may not appear in the feed or get lost among others;
You can send a mailing to a specific group of subscribers, taking into account their interests and needs. Targeted mailings work better than general ones;
the ability to achieve high conversion rates, especially if emails are personalized and targeted;
increasing audience engagement. Recipients can interact with emails, for example, by replying to them or clicking on links;
low costs. Sending out emails is cheaper than other promotion methods;