Create short trailers for a new video or podcast episode

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When you’re ready to post, use a social media management tool like Sprout Social to streamline the process. The Publishing Calendar enables you to plan and schedule social media posts across different profiles and networks. Plus, the Asset Library will keep all your approved videos organized.


A YouTube Shorts trailer builds hype and sparks curiosity for longer content, like a video interview or podcast episode. An effective trailer should highlight the most exciting or intriguing moment—like a powerful quote, surprising fact or key takeaway. Keep it short and punchy, and end with a clear call-to-action inviting viewers to check out the full content.

Thinkific nails this approach with their trailer for an episode of their sweden mobile database podcast, Unique Genius, featuring finance content creator and business coach Ellie Diop. The short includes a compelling clip of Ellie, a podcast logo animation and a title card with important episode details and the release date.

YouTube Short podcast trailer from Thinkific.

Create a YouTube Short out of a longer video
Get more mileage from your long-form video content by editing it into multiple Shorts. It’ll drive more views to your longer videos and pull in viewers who are just looking for something quick and easy to watch.

Edit and post your video’s most exciting, funny or impactful moments. Or create an abridged Shorts-friendly version. Either way, be sure to optimize it for a vertical format.