In a scenario based on reality, you know that things may not work out very well, right? Unfortunately, even with all the work that is done in the planning stage, the goals set are not always achieved.
This can be the result of poor planning, but not always. The thing is that demands today are very volatile and it is very difficult to plan when we are in a society that is constantly changing.
It is still possible to reach the target! That is why this moment of control and evaluation is essential in political and electoral marketing processes. Here you should analyze the planning proposals, how it was executed and what kind of results it all generated. If something went wrong and did not meet your expectations, it is time to revise your plan.
This step must be put into practice constantly. As I said, things are germany mobile database constantly changing, and the work to adapt to these demands must also be continuous. By keeping this process up to date, you will have more success in your strategies.
Now that you have taken note of all the resources that bring political and electoral marketing closer together, it is time to understand the differences and minimize errors in your tactics.
Political Marketing vs. Electoral Marketing
As we have said before, knowing the difference between political and electoral marketing is essential to making strategies happen. And before that, it is necessary to understand this disparity before drawing it up. Ignoring the specificities of each of them will only result in the objectives not being achieved, the costs being higher and the marketing effort being wasted.
We will present the concepts of each of the marketing strands so that you can understand why we make this distinction.
Political marketing
Political marketing, also known as governance marketing, is made up of a series of processes and techniques that aim to make the activities carried out by a holder of an elected public office known.
It is a long-term effort that takes place throughout the term of office. The main pillar of political marketing is to work on the politician's image, making his actions known to the electorate as he sees himself involved.
It works as a communication channel between politicians and their voters. Today, those who hold a mandate must always show society that they are active, performing functions, proposing projects, etc. And it is political marketing that will bring this information to the public's attention.
This involves adjusting expectations that will lead to an improvement in the politician's image, both from the point of view of the actual mandate and for work that has an effect not only in the present moment, but in the future, for a possible reelection, for example.