Coinbase: Little Lessons elevate the art of crypto

[mstakh.i.mo.mi]

Ah, crypto—the exciting, bewildering digital currency. When you type crypto in Google, the top two searches are “is crypto actually a good investment?” and “what is cryptocurrency in simple words?” To say consumers are skeptical and mystified by crypto would be an understatement.

That’s where Coinbase enters the chat. The crypto exchange platform is on a south africa mobile database mission to legitimize online currency investment and simplify how it works. Their tongue-and-cheek content is often inspired by meme culture and public sentiment about crypto.

Recently, the brand partnered with miniature maker, filmmaker and creator, Marina Totino, for their new original content series, Little Lessons. In the videos, Totino takes users for a ride on a miniature elevator as she shares bite-sized tips for using the Coinbase app.

A Coinbase Instagram Reel of a person exploring a miniature elevator and the world it exists within

As we arrive at each floor, we learn new things about how the platform works, all while being mesmerized by the magical miniature world. This approach to product education is unexpected and whimsical—an illustration of what can happen when you craft truly inventive original content.