Facebook's machine learning to reduce costs

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Broad targeting works much better than keywords and similar audiences in many cases.

The good news is that we don’t have to test our audiences as much and can focus more on testing our creative. As Facebook’s AI improves, it will become even easier for advertisers to achieve better results.

Facebook has also brought back some tools it italy phone number data removed, such as a longer 28-day attribution window and attribution comparison. Better attribution visibility allows for a better connection to the actual ROI of campaigns.

Key elements of an effective Facebook advertising campaign
The four key elements for Facebook campaigns remain the same:

Choose the right destination.
Make sure you have implemented tracking with the Pixel and Conversion API.
Design meaningful testing.
Analyze reports and evaluate.
Let's dive deeper into these steps and also take a closer look at what changed in 2023.

Choosing the right objective for your Facebook campaign
Many advertisers don't choose the right goal for their campaign and can end up losing a lot of money. They are usually the best choice for most businesses to achieve better lead and sales results .

Lead generation works well on Facebook compared to direct sales because we don't get "buying signals" like we do with Google searches.

Make sure you know whether you are using a quick form (a pop-up that happens on Facebook) or sending people to your website where you have the Base pixel and Lead pixel code properly installed.

Quick forms have been a solid advertising tool in 2023, but one of the challenges is always lead quality. Using forms with higher intent and requiring more information can help get better, but more expensive, leads .