Identify your top five categories

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It's clear that you should follow everything so you don't miss any important event: news headlines, tweets, etc. However, there are some top categories that resonate with people more. Here are those: 1:

Sport
Prioritize sporting events and contests first . For example, Volvo israel phone number data used a reactive marketing tactic during the Super Bowl. They encouraged fans to tweet someone’s name when watching any car commercial during the event for a chance to win an XC60 with the hashtag #VolvoContest.

The company shifted viewers’ attention from car ads on TV to Twitter and got them talking about Volvo. While the campaign resulted in more than 55,000 tweets with the brand’s name and 230 million media impressions, the Volvo XC60 alone saw a 70% increase in sales in the month after the Super Bowl.

Movies, series, TV shows, etc.
When HBO launched Game of Thrones and the phrase "Winter is coming..." went viral, its stardom quickly caught on and marketers around the world capitalized on it.

Pepsi, Hotstar, SodaStream, KFC and others have come up with Game of Thrones-inspired ads.

Similarly, Heineken and Nandos reached out to their audiences with reactive marketing campaigns amid the popularity of the “Squid Game” series.