This is the section under your name, where you get to express yourself (or in this case, your brand personality). You have 150 characters to tell people what your Instagram profile is about, what your brand offers and why they should follow you. So you don’t have much to work with. Knowing how to make a good Instagram bio will be a game-changer for your business.
Here’s an example of a great bio copy from tentree. The brand starts with a simple sentence that explains exactly what it does and who the products are for. It includes a short sentence stating what makes the brand unique i.e., every item plants trees.
tentree Instagram bio with copy that reads "earth-first apparel, sustainably made for people & the planet. Every item plants trees."
4. Bio links
This is the only section that allows you to add clickable links on Instagram to qatar mobile database your website, so make sure you use this space wisely. While you can always add a URL to your homepage, you can also add up to five links more frequently by posting new products, new content, new projects and more.
Many brands use a link-in-bio tool to maximize the five-link limit. This takes users to a landing page with shortcuts to featured content and product pages.
Instagram bio for Away with a custom link in bio tool that uses the brand name in the URL
5. Category
Instagram lets you specify which category your brand falls under—whether you run a restaurant or an advertising agency. This shows up right under your business name if you choose to enable it, so it helps free up space in your Instagram bio for other important details.