When to hire a social media content creator

[mstakh.i.mo.mi]

More capacity for creative execution
By employing a content creator alongside a social media manager, they can share responsibilities. Expecting a creator to also do the work of a manager, or vice-versa, can lead to burnout.

Hiring a content creator is a vital step in building a successful social media team. Once formed, this team can work together to deliver better results for your brand.


There are several signals that indicate when your company could benefit from hiring a social media content creator.

The first and most significant of these is an overworked in-house team. Social portugal mobile database media strategies today are comprehensive, and involve many different tactics and tasks. If your team is stretched too thin, they’ll likely be spending most, if not all of their working time on the day-to-day management of your accounts. This then leaves them with no time to deliver strategies that can innovate on your approach or create a meaningful impact for your accounts.

Another sign is how your content is performing. If your engagement is plateauing or decreasing, a content creator can give your brand profiles a refresh. They’ll be able to bring new, creative perspectives.