Facebook Ads Details Targeting Precision Types

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What to do before creating an audience with detailed targeting on Facebook ads
There are a few things you should do before you create an audience for Facebook Ads.

That is, setting up a persona.



A persona is a model of a user who will use, or is intended to use, your company's products, services, or content, based on criteria such as hobbies, values, personality, and behavioral characteristics.



Below is a list of example personas:

Age and gender
address
Occupation
Family Composition
Income Level
Hobbies and Lifestyle
values
Frequency of internet use, etc.
Past episodes
As in the example, we create fictional characters by us cell phone number list specifying detailed information such as age, gender, occupation, and family structure.



Setting a persona will allow you to clearly understand specific customer growth , so it is essential to set it up in advance.



The target is always a group, not a single person.

Keep in mind that personas are not targets.

How to use the three audiences in advanced targeting for Facebook ads
Facebook Ads Details Targeting Precision Types
Now let's take a look at how to use the three audiences we introduced earlier .



If you don't understand how to use it properly, you won't know how to set your targets, so be sure to check it out.



First, something that is common to all audiences is how you create them .

Audiences are created in the Asset Library.



This is where all the audience setup started.

Now let's take a look at how to create each one.