Not every influencer deserves your utmost attention. Sometimes, a particular influencer just isn’t a good fit for your brand, and that’s okay! Once you’ve determined that’s the case, it is best to move on from that influencer sooner rather than later. This approach ensures that you spend time with your most valuable influencer relationships.
Can short-term partnerships be effective?
While long-term partnerships are great, they may not always be the best fit for your brand. Short-term partnerships can be effective when you’re trying to reach short-term belgium mobile database goals, such as promoting a new product when it launches. These relationships can be as brief as a single post or even encompass a campaign.
When to implement short-term partnerships
There are several times when a short-term partnership is essential, including:
When your brand is just getting started with influencer marketing. In this case, short-term relationships are your only option. In your initial round of influencer recruiting, you will learn quickly how each creator differs, as well as which social media channels to use. From there, you can narrow down your pool of influencers and begin to form long-term partnerships.
When your company is looking to experiment. Since these relationships are short and lower risk, you have more freedom to try several different ideas. In fact, even mature influencer programs use short-term relationships to test new ideas.
When your organization is looking to make a big impact. One popular marketing tactic is to radically increase brand awareness by partnering with many creators all at once. Even if you don’t partner long-term with most of those influencers, their reach makes short-term relationships a great success.
When your marketing team is short-staffed. When you don’t have a lot of time on your hands, short-term relationships may be the answer. Long-term influencer relationships tend to be labor-intensive without IRM software to help you manage the many details relevant to each influencer.