A brief excursion into the work of a copywriter, or how to write an advertising article for PromoPagesPromotion of advertising articles in PromoPages is an interesting tool for attracting the target audience. You can tell the reader about the product and brand in general and become a little closer to your target audience. We tell you what components are needed in a dish called "cool text", where the main ingredients are marketing and creativity.
Brief is the base
Where to start working on an article? Where to find not only an idea, but also content? How to understand who to mentally address in your story? The answer to everything is a brief. From a completed brief, article authors will learn almost everything that will be useful in their work.
Firstly, the target audience is the readers we are obliged philippines mobile database to attract with our text. In order to understand how to touch their soul strings, we need a general portrait of what they live for, what worries them. If we know the reader’s “hurts”, our words will “hit” more accurately.
Secondly, the product itself, or rather, what the client wants to highlight in the article, and what is better to keep silent about. This also includes advantages over competitors and promotions - how will we learn about them if the client himself does not tell us?
And thirdly, but not in importance - photographs. Oh, if only clients gave us a lot of illustrations every time, it would make our work so much easier! Besides, if the article includes photos of YOUR product, it will work much better than generic pictures from stocks, which, frankly, the reader does not trust.
An author without a brief is like a blind kitten, he does not know where to approach the product, how to tell the reader about it. A brief is the very same technical task, without which everyone knows what the result will be. And therefore it is necessary to treat it reverently. Both clients and copywriters.
"I always try to read the brief very carefully. Preferably several times before writing the article and at least once at the very end to make sure I haven't missed anything important. Sometimes I remember that I need to add a promotion or a disclaimer, or remove a specific mention of something,"