b2b2c businesses survived the pandemic

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Mitu100@
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b2b2c businesses survived the pandemic

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High-potential subscription businesses to start in 2021
We recently announced that Shopify has made selling subscriptions on our platform even easier. That means if you already own a business, you can add a subscription option to help you increase predictable revenue and customer loyalty. If you’re starting from scratch, this could be a great online business idea for you.

Basics like diapers and personal care (replenishment model)
Self-care boxes
Current product trends work well with subscriptions, such as non-alcoholic beverages, puzzles, board games, and nail polish.
? Quick start tip: Read our quick guide to adding subscription options to your existing business. If you’re starting from scratch, reach out to existing subscription box businesses to albania mobile database see if you can partner up. Including your product in a popular box can increase your reach and exposure.

Business selling B2B and B2C


The numbers: 62% of founders who sold both B2B and B2C were satisfied with business performance in 2020, while only 53% of B2C-only business owners reported the same. This model was most common among those running businesses in the food and beverage industry, with 53% of those surveyed reporting selling both B2C and B2B.

Planned business expansion is an obvious indicator of a business’s current success. Among those who sell both B2B and B2C, 24% reported they planned to expand their business into new product areas shortly.

Why these businesses thrived
Reaching new customers and getting products into their hands became increasingly challenging as stores shuttered and delivery providers overwhelmed. Those who used multiple channels or models to reach customers had a better chance of survival in 2020—and a high potential to be profitable in 2021.

For example, a brand that sold its handmade skincare wholesale to beauty retailers may have seen its B2B business dip with the closure of these partner stores but could supplement the loss by selling the same products B2C via an online store.
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