Telegram is a promising advertising platform, but it is important not to make a mistake in choosing specific channels. Advertising buyers should first analyze the average engagement rate, which is calculated using the formula:
ER = Average post reach / number of subscribers * 100%.
It is good when this rate does not exceed 15. If it is more than 50, most likely such a channel is saturated with bots. Expert microchannels can sometimes have an ER of up to 35%, and large news channels 10-15%. Too low a parameter indicates that users do not read updates.
In addition, it is worth evaluating the number of subscribers, the average post reach, which indicates the number of views within the channel excluding reposts, as well as the cost of one publication and CPV.
The TGStat service has an “advertising efficiency” section, where jiangsu mobile number database you can analyze which advertising posts have already been in this channel, which creatives were used, how many views and subscribers the advertising publications gained. It is important to consider that in the first hour after the post is published, it gains the largest number of views and on average this figure is 35%. If it reaches 80%, then the views are inflated. As a rule, the graph reflecting the number of views is a decreasing straight line. When we see a broken line, we conclude that the channel is “dead” - there are bots there, since it is impossible for real people to watch the same publication at different times of the day.
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Analysis in Telegram Ads
After launching targeted advertising in Telegram Ads, advertising statistics become available: views, budget, subscription growth, number of clicks, CTR, CPM, as well as the cost of a subscriber and click. This data allows you to evaluate the effectiveness and optimize the advertising campaign: turn off ineffective ads and enhance effective ones.
There are different ways to conduct analytics in Telegram: internal statistics in the application, chat bots, specialized services. All these tools help solve the main task: for channel and group owners - to develop the right strategy for further development, for advertisers - to evaluate the effectiveness of promotion in specific channels and not to waste money.