Using Transactional Emails to Drive Repeat Purchases

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In the mobile age, when, where and in what way people engage with their e-mails, how their purchasing habits change; All of them are very important and marketing experts have to develop new strategies taking them into consideration. In this period when iPhone and Android devices are now being used more than computers, e-mail marketers also need to develop ads with the motto "mobile first". Think about it, how smart would it be to lose more than half of potential customers in an entire marketing campaign just because of emails that don't open properly because they aren't mobile friendly? It's quite risky.

Today, more than of people open their emails chinese thailand data first on their smartphones; Therefore, it is necessary to ensure mobile compatibility first. There are a lot of statistics and settings that need to be examined in order to adapt email marketing to mobile; and changes in user habits need to be better understood. In this article, we have prepared a guide on how to best use email marketing in the mobile age.

Here's what you need to do for marketing that is both more professional, more entertaining and more appealing to customers. WAYS TO OPTIMIZE E-MAIL MARKETING IN THE MOBILE AGEUse Mobile Compatible Templates It is very important that the prepared e-mails can be opened compatible in every environment in order to reach more people and receive more forwarding when your e-mails are opened. Therefore, the e-mail templates you prepare yourself or the company you work for must be designed to be compatible with mobile devices.