In addition to marketing, the customer database also serves sales and customer service teams.
Salespeople have rich information to approach leads and prospects in a more informed way, in order to analyze their needs and deliver the solutions they need.
Meanwhile, customer service has easily accessible information about the customer's latest purchases and interactions, so that they can offer fast and efficient support .
What should a customer database look like?
A customer database can be made up of information from different algeria phone number list sources, such as online questionnaires and social media tools. The important thing is to concentrate this data in a single tool, so that it is agile and functional for the brand's strategies.
For the database to fulfill its function in company management, it needs to have some essential characteristics. We have listed the main ones here:
Access to data must be simple and agile, on any device.Data must be reliable, up-to-date, protected and backed up.The platform must capture data from different sources, automatically.The platform must allow data to be linked, but also to be analysed independently.The platform should offer flexibility to organize data according to the company's needs.The platform must have good processing capacity to make data available in real time.The platform should be scalable, to encompass more customer data as the company grows.