Newsletter subscription and opening

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Survey results. Is emailing a suitable channel for building customer relationships?
A welcome sequence is a great way to introduce yourself to potential customers and start building a relationship with them . Over half of respondents agree with this statement, so you should learn how to write a catchy welcome sequence .

Discounts are tempting, the brand is decisive, emoticons are passé
More than 85% of respondents said they receive newsletters. Approximately half of them actively subscribe to them. Only 8.5% of respondents said they do not subscribe to newsletters at all.

Most respondents receive between 4 and 10 newsletters a day . Senders have to work hard to stand out in the flood of competing marketing messages. So remember how to write a newsletter that meets your instagram database goals . The biggest attraction for subscribing to a newsletter has become discounts and free content. The promise of news appeals to only 10%, slightly less so to an interesting loyalty program or a good experience with a given store.

E-mailing survey results. Discounts are attractive, brand is decisive
Free e-book How to Succeed in Email Marketing
The other side of the issue is whether recipients actually open the emails . According to the responses, the brand and subject of the email are particularly important. 42% of respondents only open emails from selected brands, while 34% of respondents say the subject of the email matters.

The survey results also confirm our recommendations from the emoji article :

66% of respondents said that emojis in the subject line of an email do not influence the decision to open it.