Heatmaps for tracking user behavior

[suchona.kani.z]

Announces awards exclusively for online stores in a given field
On the Internet since 2008
There is no expert committee in the competition, but only the customers themselves evaluate specific e-shops.
The competition is looking for quality e-shops from the perspective of:
customer satisfaction (popularity price),
of the services provided (price of quality – users rate their shopping experience, the “Verified by customers” service from heureka.cz can similarly help you in good awareness )
Heatmap properties
Generally used to test and improve website usability (we can analyze the correctness of the page layout)
It realistically shows what the visitor is interested in and what is clear to them
It shows where the user is looking (i.e. it evaluates areas of the website where measuring statistics using clicks to other subpages is not enough), or where the user moves the mouse.
A/B testing, or testing different versions of line database pages (for example, you can evaluate what type of banners and placements are best for your users)
You can watch
which elements of the website users click on the most,
how much time the user spends viewing a given part of the website,
how far users "scroll" with the mouse (i.e. whether the page is too long and users will not read it),
the user's mouse movement across the screen,
User eye movement while browsing the web by capturing it with an eye camera.
Since there are no standards for creating web applications (there are only unwritten rules, which may not necessarily apply to a given target group), a heatmap can easily and reliably reveal shortcomings in the graphic design of a website.


It is not possible to say in general which tool is best. It depends on the individual needs of the funded project.