Laptop search on google presents results with

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However, the company wanted to avoid the “over-optimization” of sites, which resulted in black hat practices. Therefore, google penguin once again targeted sites that did not follow its guidelines with low-quality content, which sought to trick the algorithm. Hummingbird ()this update was more focused on improving search results than penalizing pages and sites. From hummingbird onwards, pages no longer needed to match the exact keywords searched by the user.

With the help of synonyms, the semantic field of the search architect data term and the user's search history, google was now able to understand what the user was searching for and deliver the right results. This way, a person searching for “laptop”, for example, could see results for the term “notebook”, if they were relevant. This shows that google has changed the focus from the exact word to the semantics of the search, in order to deliver better answers.

notebookpigeon () this update is the evolution of the algorithm for local searches. The algorithm now strongly considers the user's location at the time of the search to deliver search results with local businesses. The search for a restaurant, for example, started to display nearby results, within the city or neighborhood where the person was.