Roi also allows us to measure the operational

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Its formula is simple and easy to calculate: roi = (revenue – investment cost) / investment cost) therefore, if the roi is or %, for example, it means that the return was % greater than the cost of the investment. Although it is possible to carry out generalized analyses, the ideal is to calculate the roi of different areas and applications, individually, in order to obtain a more refined and realistic view of the results.

Why is roi important? Roi is one of the most traditional metrics physician data on the market and is widely used by companies, entrepreneurs and investors to evaluate or predict the results of actions and projects. Although it has limitations and requires more in-depth analysis for its results to be reliable, roi is very useful as a decision-making tool. Its calculation allows us to have a preview of the performance of an enterprise, which helps us to rule out very disadvantageous options in advance.

efficiency of a business and compare the performance of different projects, strategies or activities. Furthermore, as it is a widespread metric, it is easily understood by all interested parties, such as customers, investors, business partners or managers, contributing to communication. Now that you know everything about roi, how about learning about other indicators that are worth monitoring? Discover the main marketing metrics to evaluate your conversion and revenue capture.