FLoC is a (somewhat controversial) proposal to replace cookies with interest-based advertising. Basically, the idea was to group users with compatible interests. But, as we said, even before its launch, FLoC was heavily criticised by data protection authorities and was shelved.
In the proposed Topics API, the idea is that as users move around the web, the browser will “learn” about their interests. Initially, the browser will keep user data in its history for 3 weeks and the number of topics is limited to 300, but there are already plans to increase this number.
The websites visited by the user are categorized based on these topics singapore phone number list and in case a website has not been categorized before, it will be done by a machine learning algorithm, which will suggest an estimated topic. Thus, Google will understand the interests of a user.
supports the Google API, three topics that the user has been interested in over the past 3 weeks will be shared. This list of topics will be chosen randomly from the top 5 topics each week.
Thinking about data shared for advertising purposes, the Topics API actually allows for greater privacy. Also, an important point is that sensitive data such as gender, race and sexual orientation will not be provided, avoiding any possibility of discrimination by advertisers.