And this brought a very close relationship between

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We paid more attention to the bottom of the funnel one day, in the middle of this whole process, we realized that although we were generating a lot of opportunities for rock, the amount of content we had at the bottom of the funnel was very disproportionate. Our channels — and this made us pay very special attention to all our conversion points, especially at the bottom of the funnel! We got closer to our product/service it's impossible to talk about our product/service without understanding exactly how it works within each customer's reality.

marketing and other sectors related to our deliveries. And realizing self employed data these other points of view about what we do helped us understand new ways of getting our message across and generating opportunities that were truly focused on the solutions that rock could offer. Furthermore, as our platform was one of our biggest differentiators, we also got closer to our engineering and product teams, both teaching a little more about marketing and improving internal communication about the improvements they made to our application.

We produced more content to help with the sales process another important point, now talking about sales enablement, is that we also got closer to the sales team to better understand what the biggest objections and difficulties they had in the process were. From this, we created training and practical content that helped the sales team, either internally — to better understand how to sell rock — or directly in contact with our customers — resolving their doubts and objections.